More On Customer Retention

This is a new installment from cards are great with more info on using
greeting cards to increase your business.

Are you aware of how much it costs you to find and
make that first sale to a new customer?

With that thought in mind it is always a good idea to practice customer
retention whenever possible.

So let's discuss the etiquette and rules for using greeting cards to retain your customers.

First is how often should you contact your customer base without being intrusive or worse yet taken for granted. The general consensus is to contact them 3 to 4 times a year.


The contacts would be in the following manner

• 1. On the anniversary of their purchase
• 2. On their birthday
• 3. At Christmas
• 4. On their spouse's and/or children's birthday

Now for the proper method to contact your customer.

• The preferred way is to send a personal greeting card on each of the above dates.
• The card should be personal in nature and be hand signed with your signature.
• No mass mailing techniques should be used.
• The card should be hand addressed and mailed with a real stamp.
• Each card should be personalized with a greeting appropriate to the person receiving it

This will insure that both the card and you are remembered.

By keeping in touch in this manner you will not only retain your customers but you will also find your referrals increasing in proportion to how diligent you keep this process going.

If you what to know how well this works just look at Joe Girard and Tom Hopkins who built exemplary careers using this technique.
For more info on the follow-up system I use... Click Here

Another tip will be coming soon.