Greeting cards are great business builders…..

How do you think of greeting cards in relation to your business?
Do you realize that greeting cards are great business builders?

You can increase your customer retention and referrals by using greeting cards in the right way. First of all you should make sure the card is not treated as a sales piece by being hypey.

The card should be personal and friendly in tone and style. Do not include offers and specials in the card as these make it a sales piece and not a personal card. Greeting cards are great for any reason, or no reason at all, it's just a nice way to show someone they are important.

However a good time to send a card can be on a holiday, anniversary, birthday or some other special event as the reason for the card.

Remembering customer’s special dates or occasions is very important to the customer and your notice of them will make you unforgettable.

Does this method of contact work?
The answer is definitely yes.

Just ask two of the most successful; salesmen of the modern age, Tom Hopkins and Joe Girard. In his book How to Master the Art of Selling Tom Hopkins discusses his strategy of using greeting cards and thank you cards to build his real estate business.

Joe Girard in his books tells of how he sent thousands of cards to his customers on graduations, birthdays, anniversaries and other occasions to build his success in the car business. He had excellent results as he became listed in The Guiness Book of World Records as the world’s greatest salesman. There are a lot of ways to use greeting cards in your business in an efficient manner.

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